Our goal is to enrich the lives of our customers by offering them the very best products and services, whether they come to us online, visit our stores, or invite us into their homes.
We could not have a better partner in this endeavor. From Amazon's Jeff Bezos, we have:Īmazon and Best Buy have a long history of working together, and today we take our partnership to a new level. These Fire Edition smart TVs by Insignia and Toshiba deliver beautiful visuals and all the movies and TV shows you love, with an experience that gets better every day with Alexa. "Best Buy chooses Amazon Fire TV Edition for its innovative user experience combined with the intelligence of Alexa," says the other. "Amazon partners with Best Buy because of its industry-leading role in bringing the latest technology to millions of customers," says one header. The announcement from both companies is so aggressively framed to play down past rivalries that it almost looks like the companies are protesting another narrative. Even the joint press release is written to emphasize mutual praise and admiration between the companies.
BEST BUY FIRE TV SOFTWARE
Notably, this announcement also implies that Insignia TVs (Best Buy's house brand) may drop software from Roku in favor of Amazon's, though Roku TVs from other manufacturers will surely still be sold.
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